Indian Online Real Estate Market

Getting a clear picture of the Indian online real estate market is not straightforward, as as least four of the country’s property portals claim market leadership. If one conclusion can be drawn about India, which had a population of 1.21 billion in early 2011, it is that this is a particularly competitive market with portals working hard to gain the advantage. Here is a run-down of some of the key industry players:

magicbricks.com
Launched in August 2006, magicbricks.com is a subscription-based property portal that also generates revenue through on-site display advertising. Its parent company is Times Business Solutions Ltd, which runs a number of other online portals in areas such as jobs and match-making.

magicbricks.com claims to be India’s leading property portal in terms of traffic, and provided propertyportalwatch.com with comScore figures to support this claim. These figures, covering December 2010 to May 2011, have magicbricks.com consistently in the lead with a high of 1,149,000 unique visitors in May 2011.

The graph below shows the changing unique visitor totals for comScore’s top four Indian property portals during that period:
magicbrickscomscore

99acres.com
Like magicbricks.com, 99acres.com is also part of a larger network of online portals covering jobs, match-making and other areas. It is owned by publicly listed company Info Edge (India) Pty Ltd and was launched in September 2005. 99acres.com now claims to have over 15,000 brokers and builders as paid clients.

In early 2011, Info Edge CFO and director Ambarish Raghuvanshi said he expected 99acres.com to break even some time over the next six to nine months. The portal sells listings on a subscription basis and also sells on-site display advertising.

99acres.com has also claimed market leadership a number of times, and in March 2011 released a statement saying it saw a 56 percent share of traffic in January 2011 based on comScore figures, compared to 22 percent for its next closest competitor. 99acres.com added that it saw a total of 25 million page views during January 2011, which is more than the combined page views of its two closest competitors.

indiaproperty.com
Similar to both magicbricks.com and 99acres.com, indiaproperty.com operates on a subscription-based model with paid on-site display ads also available. Parent company Consim Info Pvt Ltd also includes a number of match-making portals and a jobs portal in its portfolio.

indiaproperty.com describes itself as a “No.1 property portal,” and according to the comScore figures referenced by magicbricks.com above, it saw substantial growth over the six months to January 2011. The portal also displays figures from Google Trends, comScore and Alexa that place it ahead of its competitors, however these figures are not dated.

makaan.com
makaan.com is owned by People Group, which also runs a network including match-making websites and other portals. Agents are offered a limited number of free listings when they register, and makaan.com generates revenue through other advertising packages including on-site advertising. The portal claims to be “the leading Indian real estate site,” however the above comScore figures from magicbricks.com place it fourth in the market.

in.iproperty.com
Previously known as realacres.com, in.iproperty.com is part of the iProperty Group network of portals that operates across Asia. Like the portals above, it sells on-site display advertising, however it switched from a subscription-based model to a pay-for-performance model in mid-2009.

in.iproperty.com’s parent company is Horizon InfoVentures Pvt Ltd, and unlike the portals above, in.iproperty.com is not linked to a network of portals covering areas outside of property. In March 2011, in.iproperty.com said it had over 216,857 listings available and claimed to be “India’s No.1 property portal,” however no traffic figures were available.

Other portals
Alongside these five portals, the Indian market also includes a number of other players. Some of these, such as propertywala.com, operate on traditional subscription-based models subsidised by display advertising sales.

Other offerings, such as clickindia.com, list property along with other classifieds all on one website. A number of international classifieds networks, including OLX and Locanto, also cover this space.

[Image: Rohit Rath]

Comments

  1. Please don’t forget http://www.99sqft.com
    Upcoming Portal for Real Estate in India.

  2. Another one i found is bharatestates.com which is rapidly growing. its best for people who are looking for brokerage free property.

  3. One Site to help them all,
    One Site to find them,
    One Site to bring them all
    and in the sunrise lift them.

    http://www.nestoria.in

  4. You shall also include commonfloor.com in the list of top property portals in India.

  5. I think propertyncr.net is an excellent site for news specific to India Real Estate. It has strong focus on Delhi NCR.

  6. try propertymanthan.com, its best portal for new properties in india.

  7. A new way of buying homes has emerged in India. Like Groupon, http://www.groupbookings.in/ offers huge discounts on buying houses in a group.

  8. http://www.propertyindialistings.com/

    This property portal is the fastest growing portal in the online real estate market and is showing a rapid growth.

    Latest projects listings are available for major cities.

  9. Hi,
    Property16.com Real Estate Portal, Which i found simple & very user friendly. As compared to other property websites who offers single free listing, http://www.property16.com lets you list or post 2 properties at 1 time and increase your chances for finding customers or clients quickly, The registration process was quick and easy.
    The website has a good database of properties in India & good interface for search results, bringing all the information on single page and highlighting all amenities of any searched property.

  10. http://www.floorrise.com
    This Property portal is also fantastic, gives display on only Bangalore’s Exclusive Page – Buy,Sell,Rent properties
    Residential and commercial Properties. This website gives a good properties and good builders display. All types of Houses. including rental properties.

  11. These days the technology is spreading its legs and everyone is switched to technical way leaving the traditional way behind. There are a lot of advantages of being online and using the web for various services as it reduces a lot of overhead and allows the users to get their desired services with the single click of mouse. So real estate market is also being used over the web. It helps a lot to the users who don’t have enough time to go and check for any real estate property, but prefer to use internet.

  12. ngprealty.com Real Estate Portal, Which is very user friendly. As compared to other property websites who offers single free listing.
    This property portal is the fastest growing portal in the online real estate market and is showing a rapid growth.

  13. http://www.sakthanproperties.com is an upcoming real estate portal with lots of new things helping all builders and developers to promote their projects in a better way and helping the buyers and sellers meet at free of cost. currently is is based in kerala.

    • Alistair Helm says:

      Arosh

      Thanks for the details of your portal. Please keep us informed as to future developments and initiatives. We enjoy a very strong readership from across India and I am sure they would be keen to be kept informed of progress. You can send any information direct to editor@propertyportwatch.com

  14. http://www.prabhanjamindiareal.com is a growing online real estate portal in India. Posting property in prabhanjam india real estate is free.

  15. http://www.clapdoor.com has research on neighbourhoods in addition to property listings.

  16. Nikki Lodha says:

    I have been looking to buy a new home in chennai and I would say that http://www.realtycompass.com is the most comprehensive portal. It has 3000 projects in chennai – largest. Similarly it also has exhaustive listings in Bangalore, Hyderabad and Coimbatore

  17. Kindly don’t forget Housing.com. Map based real esate portal with verified listings.

  18. There are many real estate website in India But realtycompass.com is best Residential Property Search Engine in India.

  19. PadukoneD says:

    Quikr.com is faster in getting deals for real estates. I am surprised Quikr.com not being in the list.

  20. HOMABILITY – Check out the next generation real estate portal – http://www.homability.com

    Homability is currently focused on Chandigarh region, which is one of the hottest location for real estate right now.

  21. We are the first property portal to bring all property related services into a single platform thereby saving a lot of time for people seeking property and property related services. Our dedicated sections for Home buying, selling tips, legal, vastu, loan, insurance and many more provide information about all aspects of the property in a single place. Our unique features such as save property, Saved searches and property alerts are designed to simplify and save a lot of valuable time for our viewers. Our main mission is to introduce aurangabad’s huge & vast developing property market to all people both within India and outside India, and to reach every corner of the country through our unique property portal.

    http://www.aurangabadproperty.com realized this system to provide local Real Estate Agencies, Real Estate Agents as well as private Sellers or Buyers a platform to sell or rent / to let their properties, open lands, offices, shops, industries or shed. Very suitable for people and companies who don’t have an own portal or even for them who already have one, because they can place an online advertisement. Smart, reliable, affordable and located outside of Aurangabad to provide the best speed for all around the world customers (or your future customers and clients). This online database is basically open to anybody who’s interested in our services.

    At “www.aurangabadproperty.com”, we believe in providing an easy platform for people to meet their real estate needs as well as an excellent medium for builders and agents to promote their business and real estate projects all over India. People seeking for property get the benefit of our huge database of commercial as well as residential property, comprising of new property for sale, property for re-sale and property for rent purposes.
    http://www.aurangabadproperty.com provides builders a medium to promote their projects and ensure its exposure to a wide area of real estate market as well as to property seekers. Similarly, real estate agents as well as individuals are given the benefit of posting property (both for sell as well as rent purposes) for free, with some cases it is sponsored also, without any hidden charges, and for limited / unlimited time period with ease. Also, individuals seeking for property (for buying or rent purposes) can post their requirement, and are ensured to get instant response.

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