Getting a clear picture of the Indian online real estate market is not straightforward, as as least four of the country’s property portals claim market leadership. If one conclusion can be drawn about India, which had a population of 1.21 billion in early 2011, it is that this is a particularly competitive market with portals working hard to gain the advantage. Here is a run-down of some of the key industry players:
magicbricks.com
Launched in August 2006, magicbricks.com is a subscription-based property portal that also generates revenue through on-site display advertising. Its parent company is Times Business Solutions Ltd, which runs a number of other online portals in areas such as jobs and match-making.
magicbricks.com claims to be India’s leading property portal in terms of traffic, and provided propertyportalwatch.com with comScore figures to support this claim. These figures, covering December 2010 to May 2011, have magicbricks.com consistently in the lead with a high of 1,149,000 unique visitors in May 2011.
The graph below shows the changing unique visitor totals for comScore’s top four Indian property portals during that period:
99acres.com
Like magicbricks.com, 99acres.com is also part of a larger network of online portals covering jobs, match-making and other areas. It is owned by publicly listed company Info Edge (India) Pty Ltd and was launched in September 2005. 99acres.com now claims to have over 15,000 brokers and builders as paid clients.
In early 2011, Info Edge CFO and director Ambarish Raghuvanshi said he expected 99acres.com to break even some time over the next six to nine months. The portal sells listings on a subscription basis and also sells on-site display advertising.
99acres.com has also claimed market leadership a number of times, and in March 2011 released a statement saying it saw a 56 percent share of traffic in January 2011 based on comScore figures, compared to 22 percent for its next closest competitor. 99acres.com added that it saw a total of 25 million page views during January 2011, which is more than the combined page views of its two closest competitors.
indiaproperty.com
Similar to both magicbricks.com and 99acres.com, indiaproperty.com operates on a subscription-based model with paid on-site display ads also available. Parent company Consim Info Pvt Ltd also includes a number of match-making portals and a jobs portal in its portfolio.
indiaproperty.com describes itself as a “No.1 property portal,” and according to the comScore figures referenced by magicbricks.com above, it saw substantial growth over the six months to January 2011. The portal also displays figures from Google Trends, comScore and Alexa that place it ahead of its competitors, however these figures are not dated.
makaan.com
makaan.com is owned by People Group, which also runs a network including match-making websites and other portals. Agents are offered a limited number of free listings when they register, and makaan.com generates revenue through other advertising packages including on-site advertising. The portal claims to be “the leading Indian real estate site,” however the above comScore figures from magicbricks.com place it fourth in the market.
in.iproperty.com
Previously known as realacres.com, in.iproperty.com is part of the iProperty Group network of portals that operates across Asia. Like the portals above, it sells on-site display advertising, however it switched from a subscription-based model to a pay-for-performance model in mid-2009.
in.iproperty.com’s parent company is Horizon InfoVentures Pvt Ltd, and unlike the portals above, in.iproperty.com is not linked to a network of portals covering areas outside of property. In March 2011, in.iproperty.com said it had over 216,857 listings available and claimed to be “India’s No.1 property portal,” however no traffic figures were available.
Other portals
Alongside these five portals, the Indian market also includes a number of other players. Some of these, such as propertywala.com, operate on traditional subscription-based models subsidised by display advertising sales.
Other offerings, such as clickindia.com, list property along with other classifieds all on one website. A number of international classifieds networks, including OLX and Locanto, also cover this space.
[Image: Rohit Rath]
Advertising Partner
-->
{ 12 comments… read them below or add one }
Please don’t forget http://www.99sqft.com
Upcoming Portal for Real Estate in India.
Another one i found is bharatestates.com which is rapidly growing. its best for people who are looking for brokerage free property.
One Site to help them all,
One Site to find them,
One Site to bring them all
and in the sunrise lift them.
http://www.nestoria.in
You shall also include commonfloor.com in the list of top property portals in India.
I think propertyncr.net is an excellent site for news specific to India Real Estate. It has strong focus on Delhi NCR.
try propertymanthan.com, its best portal for new properties in india.
A new way of buying homes has emerged in India. Like Groupon, http://www.groupbookings.in/ offers huge discounts on buying houses in a group.
http://www.propertyindialistings.com/
This property portal is the fastest growing portal in the online real estate market and is showing a rapid growth.
Latest projects listings are available for major cities.
Hi,
Property16.com Real Estate Portal, Which i found simple & very user friendly. As compared to other property websites who offers single free listing, http://www.property16.com lets you list or post 2 properties at 1 time and increase your chances for finding customers or clients quickly, The registration process was quick and easy.
The website has a good database of properties in India & good interface for search results, bringing all the information on single page and highlighting all amenities of any searched property.
http://www.floorrise.com
This Property portal is also fantastic, gives display on only Bangalore’s Exclusive Page – Buy,Sell,Rent properties
Residential and commercial Properties. This website gives a good properties and good builders display. All types of Houses. including rental properties.
These days the technology is spreading its legs and everyone is switched to technical way leaving the traditional way behind. There are a lot of advantages of being online and using the web for various services as it reduces a lot of overhead and allows the users to get their desired services with the single click of mouse. So real estate market is also being used over the web. It helps a lot to the users who don’t have enough time to go and check for any real estate property, but prefer to use internet.
ngprealty.com Real Estate Portal, Which is very user friendly. As compared to other property websites who offers single free listing.
This property portal is the fastest growing portal in the online real estate market and is showing a rapid growth.