aol.co.uk owns a portfolio of brands – including Walletpop and Daily Finance – where daily property related articles will automatically incorporate zoopla.co.uk’s property search functionality. The deal therefore means that all properties listed on zoopla.co.uk will also be available on aol.co.uk.
aol.co.uk joins a list of UK websites partnered with zoopla.co.uk that includes MSN, Yahoo, Sky, UpMyStreet and homes24.co.uk, which was relaunched by zoopla.co.uk in March.
“We are delighted to add AOL to the list of websites that we partner with,” says zoopla.co.uk founder and CEO Alex Chesterman. ”This deal provides our members with exposure for their brands and listings to one of the largest online audiences in the UK and provides AOL users with a market leading property search offering.”
zoopla.co.uk launched its spring ad campaign at the end of April, and comScore figures for May put it in third place in the UK market with 3.4 million unique visitors, behind findaproperty.com’s 3.6 million and rightmove.co.uk’s 6.6 million.