iproperty.com.sg is claiming first place in the Singapore market based on figures from Google Analytics and comScore. But competitor propertyguru.com.sg is also claiming top spot.
iproperty.com.sg says Google Analytics has its May unique visitor total at 744,000, which is 144,000 ahead of the estimated total for its nearest competitor:
iproperty.com.sg adds that comScore also has it in front of the nearest competing portal:
“According to comScore’s findings, iProperty.com Singapore is not only the preferred source for those looking for properties online, the portal also has a larger reach – 4.3 percent of all Internet users rely on iProperty.com for real-estate information as compared to 3.3 percent who visited the leading competitor’s website,” the portal states.
This month, iproperty.com.sg has released its new StreetSine Property Trend Widget – an analytical tool that delivers real-time property price information and movements, keeping track of the average price per square feet and transaction volume over the past eight months. Parent company iProperty Group has also attracted an investment from seloger.com.
Meanwhile, iproperty.com.sg competitor propertyguru.com.sg is also claiming market leadership in Singapore based on Hitwise measurements of page views:
“propertyguru.com.sg prides itself on engaging our customers, which in turn generates positive leads,” says Steve Melhuish, the portal’s CEO. “Key measures of ‘engagement’ are page impressions, number of pages/visits and site duration. According to data from Hitwise, propertyguru.com.sg has 25+ million page impressions per month, a clear indication that our ‘engagement’ results in more leads.”
propertyguru.com.sg claims it saw 1,930,000 global visits, 27,800,000 global page views, 1,720,000 Singapore visits, and 25,500,000 Singapore page views during May. Hitwise also has propertyguru.com.sg in front in terms of visits during April:
The only common set of figures provided by the two portals was daily unique visitors as measured by Doubleclick Ad Planner. propertyguru.com.sg ended April with just under 40,000 visits:
iproperty.com.sg came out slightly ahead with nearly 60,000:
Disclosure: CAV Investment Holdings, a related party of Classified Ad Ventures – the owner of Property Portal Watch – owns shares in iProperty Group parent company IPGA.
Advertising Partner
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{ 4 comments… read them below or add one }
Anyone will tell you that unique browsers is the number which means the most when measuring a site’s popularity. Page views can be so easily manipulated and gamed that it’s meaningless.
UBs can be abused too! It no longer means unique visitor as there are so many devices these days and each one counts as a UB. Was it Mark Twain who said: “there are lies, damned lies and statistics”?
Lead claims are also up in the air. I guess even more so given they are not audited in any way.
I’ve seen lead claims from one of the Singpapore portals of 50k, 100k and even 150k per month. All in the market place at one time and not distributed in that order.
As mentioned in another article here, marketing people need to make sure they don’t have erratic claims all over the place.
How are leads identified? Are telephone clicks the same value as email enquiries? Is their any way of sorting spam from real stuff. Does an enquiry for more images constitute a lead. Does asking for a price range constitute a lead etc etc?