nigeriapropertycentre.com has only been online for two months, but the portal’s management says it is already ahead of some of the country’s older players.
“We decided to launch a property website because we had a look at property portals in Nigeria and found that they were scanty in terms of the number of property listed and site visitors,” nigeriapropertycentre.com states, adding that the portal is operating on a free-to-list model because few Nigerian real estate agents are convinced of the value of online marketing.
“The key to getting property seekers visiting a property website is the availability of a wide range of property and the key to getting the property is getting agents,” nigeriapropertycentre.com explains. “This of course means the success of the site depends on the estate agents to a large extent.”
The portal says it has seen over 6,800 visitors and 38,000 page views since its launch on 12 April, and now lists 331 properties. “This already surpasses the traffic to some property websites that have been operating in Nigeria for years,” nigeriapropertycentre.com claims.
One of nigeriapropertycentre.com’s competitors is propertiesng.com, which was launched in 2009 and claimed to list 1,421 properties when it launched its mobile version in late May. The Nigerian marketplace also castlesweekly.com – the online version of Castles Weekly Magazine – and ip4properties.com.
“The place where most people find property listings is still newspapers, however we expect that this will change as more estate agents and property seekers get to know about the availability of services like nigeriapropertycentre.com,” the new portal states.