Online vacation rentals company HomeAway has made yet another acquisition this week, buying Facebook-based vacation rentals application secondporch.com for an undisclosed sum.
The deal comes just over a month after HomeAway acquired REA Group’s Australian holiday rentals site realholidays.com.au. Earlier this year, HomeAway filed for a US$230 million IPO, and in 2010 the company bought vacation rental management software providers Escapia and Instant Software Inc.
secondporch.com, which officially launched in October 2009, allows vacation rental property owners to list their homes on Facebook for free. HomeAway says it now plans to use secondporch.com’s technology and team to accelerate the integration of social features across its network of sites.
homeaway.com is currently number 17 on the Hitwise list of US real estate websites. The vacation rentals market also includes housetrip.com, which launched at the same time as secondporch.com, rentalspot.com, which went live in late 2010, and easyroommate.com’s new offering wheretosleep.co.uk.