Top UK property website rightmove.co.uk says it saw a record 58.37 percent of of all web pages viewed in the property industry during March, according to Hitwise statistics.
rightmove.co.uk explains that Hitwise counts 1,325 property industry websites, and its lead means that more pages were viewed on rightmove.co.uk than on all other property websites put together. The portal adds that it also broke previous records for market share of visits, with over six times more than second-placed findaproperty.com.
“Our page view statistics show that when people visit us they are highly engaged in terms of using the site, and our market share of page views amongst the top four property websites has risen again this month to now stand at 83.1 percent,” says rightmove.co.uk director Miles Shipside.
Along with these statistics for the online property industry, rightmove.co.uk is also highlighting its position as the ninth most visited website in the UK overall, behind the likes of Google, Facebook and YouTube. “The second highest property-related website for page views was zoopla.co.uk in 110th position – a drop from 98th place in January,” rightmove.co.uk explains.
rightmove.co.uk itself has moved down one place since January, when it was ranked the eighth most popular website in the UK.
All this comes as rightmove.co.uk gears up to release its latest TV ad campaign later this month. The portal says this new campaign will highlight the various ways that the British public use the web and mobile applications to search its listings.