Welcome to the second instalment of our PPW Awards series, where we highlight portals from established, emerging and early-stage markets around the world that have an innovative approach to running a successful property portal.
Each instalment will highlight one overall winner and one honourable mention. Today’s winners come from the established market of North America.
Overall Winner: trulia.com
Who they are: This US real estate search engine was launched in 2005 and now sees an average of 11 million unique visitors per month. The company is backed by Accel Partners and Sequoia Capital.
Why we chose them: trulia.com has had a major impact on the US market with its free-to-list, pay-to-upgrade listing model. It now claims a strong position among the top five players in the US market, has reached profitability, and is looking toward an IPO. trulia.com is consistently recognised around the world for its innovation in interface design.
Honourable mention: theredpin.com
Who they are: Launched last year, theredpin.com is taking on the niche market of condos in the greater Toronto area, aiming to provide a one-stop-shop for home hunters.
Why we chose them: While theredpin.com faces the challenge of establishing itself in a market dominated by realtor.ca, its niche focus and emphasis on comprehensiveness make it stand out. Using both Google and Bing maps, the website shows users everything from condo locations, floor plans and move in dates to local information, school and daycare details, and comparative prices and sales activity for each district.
Tune in again next week when we reveal our next set of PPW Award winners.
Advertising Partner
-->
