Niche Australian property portal watersidepropertysales.com.au says is has passed the milestone of 10,000 listings, all of which come from the nearly 500 agents signed up.
watersidepropertysales.com.au first came online in June 2010, focusing only on residential and commercial property on the waterfront or with water views. The portal operates on a free-to-list model, generating revenue through premium listings and Google Ads.
Managing director Vic Del Vecchio says his next strategy will be to use the portal as an advertising platform for sales of other things connected to water such as boats, jet skis and surf gear. Del Vecchio adds that these listings will be not be free.
According to Del Vecchio, one lead is sent to an agent for every 35 visits to watersidepropertysales.com.au, and this increases when a property is featured. The portal offers 11 featured property listings per region along with 16 “property of the week” places on the homepage.
“We reckon that there are at least 1,000 more agents in Australia that have property listings on or near the water who would benefit from exposure on our site and we welcome them on board,” Del Vecchio says.
Del Vecchio is financing the development of watersidepropertysales.com.au with private equity from himself and two partners, and says they are “under no illusion as to the time it will take to become financially viable.”