Hitwise: realtor.ca Dominates Canada

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The latest Hitwise ranking of real estate websites in Canada reveals just how dominant realtor.ca is in the market.

realtor.ca, the official website of the Canadian Real Estate Association, commands a 25.41 percent share of the market, according to figures for the week ending 26 March, 2011. This is well above the number two player, RE/MAX Quebec, which has a 5.96 percent share of visits for the week.

By comparison, the latest Hitwise ranking out of the US showed that the top website, realestate.yahoo.com, had a 6.24 percent share of the market in January. realtor.com, the official website of the US National Association of Realtors, was in second with a 5.87 share of the market.

The top 20 Canadian real estate websites for the week ending 26 March, along with their share of visits, were as follows:

1. realtor.ca: 25.41 percent
2. RE/MAX Quebec: 5.96 percent
3. duproprio.com: 4.84 percent
4. homes.point2.com: 2.62 percent
5. Century 21 Canada Real Estate: 2.24 percent
6. comfree.com: 2.07 percent
7. Sutton Quebec: 1.83 percent
8. Centris: 1.72 percent
9. Via Capitale: 1.69 percent
10. Royal LePage: 1.55 percent
11. Trovit Canada – Property: 1.46 percent
12. Property Guys: 1.34 percent
13. GeoWarehouse: 1.33 percent
14. Realtor Link: 1.29 percent
15. Maison & Immobilier: 1.20 percent
16. viewit.ca: 1.19 percent
17. Tarasoft Matrix Login: 1.17 percent
18. montoit.cyberpresse.ca: 1.03 percent
19. sia.ca: 1.01 percent
20. My Visual Listings: 1.00 percent

realtor.ca says it offers around 350,000 property listings at any one time, while the CREA represents over 100,000 realtors.

While realtor.ca currently dominates the Canadian market, it appears not everyone is satisfied with the portal. As we reported in September last year, Canadian brokerages Century 21, Royal LePage and RE/MAX are planning to build an alternative real estate portal that will include all their listings.

At the time, Century 21 Canada president Don Lawby said property hunters are looking for something more than realtor.ca currently offers.

As we reported yesterday, Yellow Pages publisher Yellow Media is also looking to expand its presence in Canada’s online real estate market, after selling its automotive assets to private equity firm Apax Partners.

Comments

  1. How’s a guy get his names on the list? What kind of traffic do you need to qualify for last place?

  2. Alice Allan says:

    Good question Chris. Hitwise didn’t include unique visitor totals in its analysis, and none of the websites lower down on the list share information on their traffic, so it’s difficult to get a clear picture. The realtor.ca website says it sees “more than a million unique visitors a month” in its information for sellers. We’ll keep an eye out for more detailed reports on Canadian traffic for a future story.

  3. Steven Rogers says:

    Thanks for the info. There are new homes for sale in Calgary. I didn’t know that so now I can tell people about it.

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