Following zoopla.co.uk’s announcement of its second place ranking based on December Nielsen figures, The Digital Property Group has made its own claim to second place in the UK portal market with comScore data from the same month.
zoopla.co.uk’s figures showed it had 1,034,000 unique visitors in December last year, ahead of TDPG’s findaproperty.com, which had 852,000.
However, TDPG says comScore registered 2.04 million unique visitors to findaproperty.com in December, while zoopla.co.uk registered 1.64 million.
“comScore’s data is considered to be the most robust and trustworthy monitor of web traffic in the industry, so for them to rank us consistently as the second biggest player in the market is crucial validation,” says TDPG marketing manager Sheraz Dar. “A glance at Hitwise and Nielsen data confirms The Digital Property Group as a clear number two and growing.”
TDPG’s second place claim comes after findaproperty.com reported its highest ever daily number of visitors in January thanks to a multi-channel advertising campaign.
Advertising Partner
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The below compete.com chart clearly shows the growth of findaproperty.com even in the US: http://siteanalytics.compete.com/mondinion.com+rightmove.co.uk+findaproperty.com/
But what is quite interesting is the lack of presence for the big UK portals outside UK, considering that the relatively new portal http://www.Mondinion.com is above both Rightmove.co.uk and Findaproperty.com.
And, in another graph, if we check the 3 top sites from UK, indeed findaproperty.com is above zoopla.co.uk.
http://siteanalytics.compete.com/zoopla.co.uk+rightmove.co.uk+findaproperty.com/
findaproperty.com is truely a global property listings website. It would be interesting to see how successful non-uk property listing websites do in comparison to findaproperty.com or primelocation.