Following zoopla.co.uk’s announcement of its second place ranking based on December Nielsen figures, The Digital Property Group has made its own claim to second place in the UK portal market with comScore data from the same month.
zoopla.co.uk’s figures showed it had 1,034,000 unique visitors in December last year, ahead of TDPG’s findaproperty.com, which had 852,000.
However, TDPG says comScore registered 2.04 million unique visitors to findaproperty.com in December, while zoopla.co.uk registered 1.64 million.
“comScore’s data is considered to be the most robust and trustworthy monitor of web traffic in the industry, so for them to rank us consistently as the second biggest player in the market is crucial validation,” says TDPG marketing manager Sheraz Dar. “A glance at Hitwise and Nielsen data confirms The Digital Property Group as a clear number two and growing.”
TDPG’s second place claim comes after findaproperty.com reported its highest ever daily number of visitors in January thanks to a multi-channel advertising campaign.