Ex-match.com managing director Charlotte Harper has joined UK property portal zoopla.co.uk as its new marketing manager.
The new appointment comes as zoopla.co.uk is running its latest TV advertising campaign and reporting record traffic for the start of the year.
Harper was managing director at match.com for one year and left in 2007. Her previous experience also includes marketing roles with travelocity.com, O2 and BSkyB.
In her new position, Harper will oversee all consumer and trade marketing activities at zoopla.co.uk and be responsible for marketing strategy, campaign creation and delivery as well as management of the portal’s growing marketing team.
At the end of 2010, zoopla.co.uk raised £3.25 million in funding and told propertyportalwatch.com that its monthly unique visitor total had climbed to over 5 million.
This month, zoopla.co.uk has acquired houseprices.co.uk, which allows users to search the UK Land Registry database of houses sold in England and Wales since 2000. This adds to its two previous acquisitions of property technology company BytePlay and REA Group and News Limited’s jointly-owned UK online business, which ran propertyfinder.com, hotproperty.co.uk and ukpropertyshop.co.uk.
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