Five years after it was officially launched, US real estate search engine trulia.com has now marked two straight months of profitability.
“Profitability has always been within reach,” writes trulia.com CEO Pete Flint, “But we did it without a round of layoffs and smartly investing in two key areas — nailing hyper-local agent advertising and growing our audience faster than any other major player in the category.”
Flint adds that trulia.com’s traffic grew by around 50 percent from Q3 2009 to Q3 2010, reaching over 9 million unique visitors per month. He cites the website’s move into rentals at the end of 2009 as one reason for this growth.
comScore figures shared by techcrunch.com show a more conservative total of 6 million US visitors in September, however this marks annual growth of 155 percent. techcrunch.com adds that zillow.com grew 200 percent year-on-year to a total of 7.6 million unique visitors.
According to Hitwise, trulia.com is currently holding fourth place in the US real estate website space, following realestate.yahoo.com, realtor.com, and zillow.com.
Coinciding with the profitability announcement, trulia.com was included on the “Fastest Growing Buyer Interest” list in SecondMarket’s third quarter private company stock report. trulia.com explains that SecondMarket tracks when its participants indicate an interest in investing in a particular private company, and that other companies on the list include Groupon, Pandora, ZipCar and Bloom Energy.
“In 2011, we will launch a number of really exciting product initiatives to expand our audience,” Flint adds. “I wish I could say more about this, but worth stating that we have big things coming in 2011.”