German market leading property portal immobilienscout24.de is launching its second round of advertising for the year, focusing on TV, print, and online video.
immobilienscout24.de’s most recent cross-media campaign kicked off at the end of 2009, pushing unique user figures to a record high of over 4.6 million in January this year.
The portal says the combination of TV advertising and YouTube videos was particularly successful, with the online videos attracting a younger demographic. One of the new online videos can be viewed below:
In July, immobilienscout24.de released a mobile app for Android, complementing its popular iPhone offering.
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