privateproperty.co.za

privatepropertycozalogo

privateproperty.co.za is a South African property portal that covers property for sale and rent both by owner and by agent. The portal also offers news, a blog, forums with information on the property market, suburb reviews, and information for investors.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

privateproperty.co.za is a private company. An unnamed venture capital fund owns 52 percent of the stock, while Bid Or Buy, (a company incorporated in Delaware, US) holds 6.6 percent, with the balance held by founding members and management.

Market Position

privateproperty.co.za claims to have more than twice the traffic of its nearest competitor on the continent of Africa.

Key Measurements
(April 2010)

  • privateproperty.co.za says it sees over 400,000 unique browsers per month based on Nielsen figures.

Market Coverage

All of South Africa.

Advertising Model

privateproperty.co.za offers subsciption packages to both private sellers and agents. Rental listings are free for private landlords.

Financials

Undisclosed.

Site Sections
privatepropertycozahomepage

The key sections of the website are:

  • Buy property
  • Sell property
  • Property to rent
  • Property auctions
  • Property news
  • Property blog

Technology

To be completed.

Key Management

The key management are:

  • Justin Clarke, executive chairman
  • Justinus Adriaanse, chief executive officer
  • Paul Ten Bokum, chief technology officer

History

privateproperty.co.za was established in 1998 and was initially aimed at the For Sale By Owner market. The infrastructure to list property nationally was originally provided by a franchise network.

January 2009 marked a shift in strategy, with the inclusion of estate agent listings on the portal.

Recent Press

No links to press.

Information Sources

Management Interview
Site Review

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