casa.sapo.pt

by Property Portal Watch on 11 January, 2010

in Features, Overviews

casasapoptlogo

casa.sapo.pt is the leading property portal in the Portuguese market. It is part of Portugal Telecom, Portugal’s major media and telecommunications group.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

casa.sapo.pt is owned by media and telecommunications company Portugal Telecom.

Market Position

casa.sapo.pt is Portugal’s market leader. The website reported 1 million visitors in September 2009.

Key Measurements
(January 2009)

  • 430,294 listings (casa.sapo.pt internal figures, December 2009)
  • 804,247 unique visitors (casa.sapo.pt internal figures, December 2009)
  • 35,080 leads (casa.sapo.pt internal figures, December 2009)

Market Coverage

casa.sapo.pt lists property for sale and rent in Portugal and runs sister websites covering Spain, Brazil, Cape Verde, Angola, and Mozambique.

Advertising Model

casa.sapo.pt charges subscription fees to list properties.

Financials

Undisclosed.

Site Sections

casasapopthomepage

The key sections of the website are:

  • Properties
  • Classifieds
  • Auctions/Opportunities
  • Commercial Property
  • Rentals
  • Holiday Homes
  • Developments

Technology

To be completed.

Key Management

The key management are:

  • Henrique Granadeiro, chairman, Portugal Telecom
  • Zeinal Bava, chief executive officer, Portugal Telecom

History

casa.sapo.pt was launched in 2000. It was created as a result of a partnership between Janela Digital, Portugal Telecom and the sapo.pt information portal.

Recent Press

No links to press.

Information Sources

Site Review

Advertising Partner

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