The Houston Association of Realtors (HAR), which is the second largest local Realtor association in the US, and Trulia, Inc., have announced a partnership that enables the Multiple Listing Service (MLS) to automatically feed more than 50,000 for-sale property listings throughout the greater Houston area to trulia.com.
This means that HAR will join other leading MLSs, such as MLSPIN, CLAW, MLSLI and NORMLS in providing direct feeds to trulia.com. trulia.com also receives home listings from technology vendors that accept feeds from MLSs, such as Threewide Corp and Point2, which provides listings from more than 200 MLSs to trulia.com.
According to a press release from HAR about the partnership, HAR home listings on trulia.com will contain full property descriptions as well as photos and contact information for the listing agent. Consumers will be able to access har.com through links on the home listing so they can receive detailed information about the property, neighborhood, listing agent, brokerage and more.
According to HAR its website regularly ranks among the top 25 most frequently visited real estate sites in the US with more than one million unique visitors a month generating an average of 1.6 billion hits on the site. Hitwise figures for June 2009 show that “har.com” was the 29th most popular search term.
HAR Chair, Vicki Fullerton, said:
“We’re delighted to partner with Trulia as part of HAR’s ongoing mission to maximize exposure for our more than 23,000 members and their listings. Trulia’s direct feed program presents an enormous marketing opportunity for our member agents and their sellers, with additional exposure to Trulia’s millions of visitors.”
Sami Inkinen, COO and co-founder of trulia.com, added:
“We’re thrilled to add real estate innovator HAR to our list of partners. We are both focused on delivering the best possible experience to both real estate professionals as well as to home buyers and sellers. This partnership will provide Trulia users access to all Houston area home listings while introducing these buyers to HAR members who can help guide them through their purchase process.”
More information about what Trulia offers to MLSs is available at trulia.com/mls.