UK property search engine globrix.com received over 990,000 unique visitors to its website in June, the highest level of traffic the property search engine has ever reported.
In a statement about the record breaking figures the company quotes ComScore and Nielsen figures which both show decreasing overall traffic to property websites and argue that taking an average from ComScore and Nielsen data shows that Globrix is the only property search site that is actually increasing in traffic levels.
The company also claims this growth is “organic” and not reliant upon buying traffic from 3rd party sites such as Google.
Daniel Lee, Globrix CEO, said:
“We’re very proud to be just shy of a million uniques. I’ve never believed that it makes business sense for portals to buy traffic just to be at a certain position in a league table. The traffic that portals buy from third parties is often poor quality, which is little value to the agents themselves. On the other hand the traffic that comes to Globrix is very high quality as people only come to Globrix to look for property, not to get house price estimations and so on.”
“As the recent PropertyFinder case has shown, you can have impressive levels of traffic but it’s not a sustainable business if you have to pay to get your users. You’re much better off investing in the site itself and then the users will come to you anyway.”
A recent Globrix survey has shown that over three quarters of agents rate Globrix as ‘very important to them’. But, perhaps surprisingly, 21% of agent respondents said they don’t track where the traffic to their site comes from.
Daniel Lee said:
“We send millions of clicks a month to agents, so to find that a fifth of agents don’t track where their site traffic comes from is disappointing. No matter what industry you work in, it’s absolutely vital that you track where your traffic comes from or you won’t have any idea what’s working for you in your marketing strategy. It’s very easy to track your site traffic, tools like Google Analytics are available free of charge and are simple to implement.”
globrix.com has recently introduced a range of new traffic boosting options for agents, including re-designing the Featured Property function. It has also run a print ad campaign in the press (pictured) to tie in with Wimbledon.
The News International backed property search engine is set to expand into Ireland through a strategic partnership with Independent News & Media in September 2009.