immowelt.de

immowelt.de is one of the leading German subscription based property portals and was established in 1996. It currently employs over 200 people and lists property in Germany and a number of other European countries.


Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

immowelt.de is owned by Immowelt AG, a company founded by entrepreneurs Carsten Schlabritz and Jürgen Roth in 1991.

Market Position

immowelt.de says it is in second place in the German market behind market leader immobilienscout24.de.

Key Measurements
(May 2011)

  • Approximately 2.4 million unique visitors per month (Nielsen NetRatings May 2011)
  • 960,000 listings (August 2010)
  • Over 1.2 million offers per month

Market Coverage

Germany, Austria, Switzerland, Italy, Spain, and France.

Advertising Model

immowelt.de is a subscription based website offering a range of packages to agents and private sellers.

Financials

Undisclosed.

Site Sections
immoweltdenewhomepage

The key sections of the website are:

  • Real estate search
  • Real estate offer
  • Real estate wanted
  • Real estate information

Technology

To be completed.

Key Management

The key management are:

  • Carsten Schlabritz, chief executive officer, Immowelt AG
  • Jürgen Roth, chief technology officer, Immowelt AG
  • Ulrich Gros, chief financial officer, Immowelt AG

History

Immowelt AG was founded in 1991 by German entrepreneurs Carsten Schlabritz and Jürgen Roth as Data Concept GmbH. immowelt.de was launched in 1996.

In 2005, Immowelt AG founded holiday property portal ferienwohnung.com. In 2007, the company took over bauen.de, an information portal covering house construction and renovation, and started wohngemeinschaft.de, an information portal for students about flat sharing and student life.

Recent Press

Press releases are available from presse.immowelt.de.

Information Sources

Site Review
immobilienportale.com

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