immonet.de

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immonet.de is a subscription based property portal. The website, number two in the German market, is based in Hamburg and employs around 190 staff. immonet.de covers residential and commercial property for sale and rent across Germany and 50 countries worldwide.

Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources

Ownership

immonet.de is owned by Axel Springer AG, an international media company based in Germany.

Market Position

immonet.de is the number two German property portal with approximately 1.8 million unique visitors per month. The website is in competition with top German property portal immobilienscout24.de and closely followed in terms of market share by immowelt.de.

Key Measurements
(May 2009)

  • More than 950,000 properties listed (May 2009)
  • immonet.de quotes Nielsen NetRatings figures from August 2009 that put its unique visitor numbers at 1.8 million.

Market Coverage

All of Germany and more than 50 countries worldwide.

Advertising Model

immonet.de offers various subscription packages for agents and private sellers.

Financials

Undisclosed.

Site Sections
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The key sections of the website are:

  • Property search
  • Property selling
  • Housing information
  • Finance
  • Extension and renovation
  • Interior design
  • Relocation

Technology

To be completed.

Key Management

The key management are:

  • Axel Konjack, CEO
  • Philip Schulze-Prechtel, CEO
  • Robert Elze, Executive member
  • Klaus Saloch, Executive member

History

immonet.de was established in 2003, in partnership with the Association of German Estate Agents (RDM).

In 2007, immonet.de acquired East German real estate portal www.wohnfinder.de.

Recent Press

Press releases are available from immonet.de.

Information Sources

Site Review

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