funda.nl, founded in 2001, receives 220,000 visitors and an average of 9,000,000 page views per day and 3 million unique visitors every month, making it the biggest and most frequently visited residential property website in the Netherlands.
Its home listings have traditionally been supplied by members of the Netherlands association of Real Estate Brokers (NVM), and sit alongside and independently-sourced neighbourhood information. As of early 2009, this will grow to include property listings from the National Association of Estate Agents (LMV) and VBO-Makelaar, the second-largest estate agents’ association in the Netherlands.
Combined, the NVM, LMV and VBO Makelaar have more than 5,500 members and over 180,000 residential properties for sale and to let, giving funda.nl an extra edge in the Dutch market.
The Funda company also operates a business property portal, fundainbusiness.nl, and land portal fundalandelijk.nl. The larger Funda family of websites at one time included an Irish version, funda.ie, which was established in October 2006 but shut down in mid 2007.
Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources
Funda has two majority shareholders: NVM (the Dutch Association of Real Estate Brokers and Real Estate Experts) and Koninklijke Wegener NV (a listed company specialising in newspapers and multimedia).
Funda facilitates the online purchase, sale and rental of commercial and residential property. Its aim is to create transparency in the housing market through the provision of reliable and comprehensive information. In just eight years, Funda has built up a unique market position not only with the Dutch consumer but also with the commercial sector and estate agents. The website provides direct access to the residential property portfolios of the three biggest real estate sector rganisations in the Netherlands: NVM, LMV and VBO. Funda also displays the details of residential properties offered elsewhere on the Internet through ‘spidering’. The Funda website receives more than 300,000 visitors and an average of 9 million page views a day. It is the biggest and most visited property website in the Netherlands, with over three million unique visits each month.
Key Measurements
(March 2009)
Figure 1: webstatistics funda
(Source: HBX, December 2008)
Funda web statistics:
- Average number of page views per day: 7-9 million
- Number of test searches per month: 9,5 million
- Number of unique visitors per month: 3,5 million
- Number of pages viewed per month: 212 million
- Pages viewed per visit: 26 pages (average online: 6,2 pages)
Types of properties offered:
- 757 Newbuild projects
- 2,040 Holiday homes
- 60,555 Residential property for rent
- 177,807 Residential property for sale
Figure 2: Unaided brand awareness
(Source: Heliview Research, September 2008.)
As in the previous years, funda has the highest unaided brand awareness of all the residential property websites. There has been a modest shift, but this is true for all the residential property sites. Funda is by far the best-known website. The consumer sees funda as the best and most popular residential property website in The Netherlands.
Figure 3: Monthly reach
(Source: STIR, January 2009)
The diagram above shows the website’s percentage reach among the Dutch Internet population as a whole. STIR (Stichting Internet Reclame) is an independent entity that measures the online reach and profiles of the websites listend.
All of the Netherlands. Also covers real estate property in Europe.
Funda has various sources of income. The most important are webvertising, e-mail marketing and sponsorship of elements of the Funda website(s). Funda also offers products and services on behalf of the NVM and its individual brokers, to promote their offices and the properties on their books.
€11.6 million in revenue for the year ended 31 December 2008.
The key sections of the website are:
- Residential property for sale
- Residential property for rent
- Newbuild properties
- Holiday homes (for sale/rent in the Netherlands)
- Europe (residential property for sale/rent in Europe)
The site is built on a combination of Microsoft and open source tools, using ASP.NET 3.5, SQL Server 2005, NHibernate and memcached.
The key management are:
- Joep Ketelaar – CEO
- Thijs Vieleers – Product Development Director
- Simon Aurik – Sales Director
- Jeroen Wilhelm – Marketing Manager
- Monique Pijnacker – Customer Relations Manager
February 2009 – Funda listings accessible via local eBay classifieds website marktplaats.nl
September 2008 – Launch of the new Funda Newbuild website
September 2007 – Inclusion of non-NVM residential properties on funda.nl
April 2007 – Launch of the redesigned funda.nl and fundainbusiness.nl websites
August 2006 – Launch of fundalandelijk.nl
February 2006 – Inclusion of 21 million neighbourhood photos on funda.nl
January 2006 – Fifth anniversary of Funda NV
May 2005 – Launch of fundainbusiness.nl
February 2005 – funda.nl registers more than 200,000 visitors per day
April 2004 – Funda wins usability award 2004
March 2002 – Introduction of funda mobiel
April 2001 – funda.nl registers more than one million page views per day
January 2001 – Official launch of the organisation
No links to recent press. News on funda.nl.
Management Interview
Site Review
Advertising Partner
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