Companies and organisations are finally coming to terms with the reality that they need to take social media seriously. So seriously in fact that the National Association of Realtors in the US (NAR) have advertised for and, after a lengthy search, appointed a social media manager.
The job has gone to Todd Carpenter.
Todd is the founder of Bizomi Consulting LLC, and mariah.com, a web 2.0 network of real estate and mortgage industry blogs, tools, and web sites including lenderama, REMBEX, and Denver Modern Homes. According his bio on the website’s blog, Todd has worked in the real estate and mortgage industry since 1992. His experience includes service and sales in retail mortgage, wholesale lending, and internet marketing solutions.
More recently he’s worked as a new media consultant helping real estate and mortgage professionals use effective and affordable new media tools to market themselves.
Todd will leave his independent businesses behind and lead the effort to help NAR’s staff and volunteer leaders engage with members and others in social media.
There has been much speculation over who would be appointed. Revealing the long-awaited news, Hilary Marsh at NAR said:
“We loved Todd’s ideas, his easygoing manner, his reputation and how knowledgeable he is about social media. We also really valued his relationships with so many REALTORS® who are using blogs, Twitter, Facebook, LinkedIn, and other social media channels to connect effectively with one another and with potential clients and customers.”
The appointment is a true indication of the value and potential of social media for the property industry and has the property blogosphere in a spin.