Dutch property portal funda.nl has revealed that it will make its listings accessible via local eBay classifieds website marktplaats.nl.
funda.nl, founded in 2001, receives 220,000 visitors and an average of 9,000,000 page views per day and 3 million unique visitors every month, making it the biggest and most frequently visited residential website in the Netherlands.
marktplaats.nl is the leading classifieds website in the Netherlands. It was incorporated in 1999, and acquired by eBay in November 2004.
The deal means that marktplaats.nl will display basic property listings from funda.nl, with consumers clicking through to the funda.nl site for complete listing details.
The alliance will create the biggest platform for housing sales in the Netherlands.
A statement released by the company says that figures from Dutch online market penetration surveys show that with its visitors who search the ‘Housing and Rooms’ section alone, Marktplaats adds about 3.7% of unique penetration to that of funda.nl.
funda.nl’s home listings have traditionally been supplied by members of the Netherlands association of Real Estate Brokers (NVM), and sit alongside and independently-sourced neighbourhood information.
On the back of the marktplaats.nl announcement, funda.nl also revealed that it will begin officially list the properties of the National Association of Estate Agents (LMV) on its website from this week, and that in March listings will be added by VBO-Makelaar, the second-largest estate agents’ association in the Netherlands. The addition of LMV and VBO Makelaar removes any crawling for listings, and sees them provided direct to funda.nl by the agents.
Combined, the NVM, LMV and VBO Makelaar have more than 5,500 members and over 180,000 residential properties for sale and to let, giving funda.nl an extra edge in the Dutch market.
Funda also operates a business property portal, fundainbusiness.nl. The larger Funda family of websites at one time included an Irish version, funda.ie, which was established in October 2006 but shut down in mid 2007.