This week property search engine properazzi.com announced a name change. It will now be known as enormo.com.
enormo.com CEO, Yannick Laclau, told propertyportalwatch.com that the name change is about communicating better what the company does, to homeseekers and real estate industry professionals:
“Enormo is a terrific name for us because it’s a simple, playful name which invokes the idea of ‘size’, and it fits our website, which has steadily grown to become the largest listings database in the world.”
The property blogosphere have been scathing of the name change.
Maybe Joni Mitchell was right, and you don’t know what you’ve got til it’s gone.
Starting from humble beginnings in late 2006, enormo.com now have a team with headquarters in Barcelona, Spain, and are backed by Mangrove Capital Partners, based in Luxembourg.
On his own blog, Laclau says growth has been very strong in recent months and enormo.com now have 6 million properties for sale and rent in more than 50 countries around the world.
Laclau says the site will continue to grow, with some new features planned for release in the next few months.