countrylife.co.uk is a niche property portal site operating in the UK market. Apart from providing immediate access to the finest homes on the market in the UK and abroad, countrylife.co.uk provides property news, advice and expertise tailored to the discerning buyer, be they upsizing, downsizing, buying a second home in the UK or abroad or taking that first step to owning a house in the British countryside. The four pillars are the property search, property news, countryside matters and a thriving classified section.
Ownership | Market Position | Key Measurements | Market Coverage | Advertising Model | Financials | Site Sections | Technology | Key Management | History | Recent Press | Information Sources
Owned by IPC Media, a Time Warner company.
The site is managed by the Publishing Director of Country Life and sits within IPC Inspire which is the specialist publishing division of IPC Media.
countrylife.co.uk is a niche site catering for the top end of the premium property market – it reflects the brand values, experience and luxury of the market leading magazine of the same name.
Most searched properties include Scottish castles, London townhouses and English country estates. The most searched price criteria is £1 million and above.
The site does not compete head on with the top 4 UK portals sites – rightmove.co.uk, findaproperty.com, propertyfinder.com and primelocation.com – as it concentrates purely on premium listings.
- 178,581 unique visitors each month (Omniture)
- 1.1m page impressions (Omniture)
- Average time spent on site 14 min (Omniture)
UK wide coverage
The revenue model is based on feeds from agents, up-sells as well as display banners and buttons inventory. The site is sold by both an internal sales team and also by the print sales teams.
Unknown
countrylife.co.uk Home Page
The key sections of the website are:
- Property search
- Property news
- Countryside
- Classifieds
- Events
- Blogs
The site has been written in PHP language using a MySql database server and an Apache Http server running on Solaris.
The technical side is run by IPC Digital (who run all of IPC’s web sites)
The key management are:
- Tamsin Luck (tamsin_luck@ipcmedia.com) – Group Property Advertisement Manager
Countrylife.co.uk was re-launched as a property portal in spring 2007 and is now is seen by estate agents at the top end of the UK and international property market as an essential part of their marketing mix in reaching high net worth buyers looking to buy country properties or second homes abroad.
Main agents – Knight Frank, Strutt and Parker, Hamptons International, Winkworth.
No links to recent press releases. You can follow countrylife.co.uk on twitter: twitter.com/countrylifeprop.
Management Interview
Site Review
Advertising Partner
-->
{ 2 comments… read them below or add one }
You know, I have to tell you, I really enjoy this blog and the insight from everyone who participates. I find it to be refreshing and very informative. I wish there were more blogs like it. Anyway, I felt it was about time I posted, I?ve spent most of my time here just lurking and reading, but today for some reason I just felt compelled to say this.
An interesting overview, thanks.
I don’t understand your comment that CountryLife doesn’t compete with the big players. This seems to be exactly the consumer segment and agents that PrimeLocation targets.
One other point, I think the coverage would be better if you actually linked to the site being covered.